How We Make Money
Two revenue sources. Both disclosed here. Neither influences our editorial decisions. If you've ever wondered how a site like this actually pays for itself, this page is the answer — no vague "we may earn commissions" language, just the actual numbers and mechanisms.
If You Read Only One Sentence
We earn a commission when you buy through our links, but the score is set before any link is created — we recommend products that pay us nothing because they're genuinely good, and we refuse to recommend products that pay well but aren't worth it.
Our Revenue Structure
We earn a commission when you buy through some of the links on this site. This doesn't cost you anything extra — the retailer pays us a small percentage of the sale, and you pay the same price you would have paid anyway. Amazon commissions are typically 3–5%; DHgate commissions are typically 3–8%. The commission doesn't change what we recommend.
We occasionally work with small fleets (20+ vehicles) that want hands-on help choosing and installing a tracking system. This is a small part of our revenue — maybe 10% — and it's structured to avoid conflicts. We don't consult for manufacturers. We only work for fleet owners.
What We Never Sell
Five things that are common in the review industry, that we refuse to do:
1. Ads. We don't run banner ads, native ads, or any other form of display advertising. We never have.
2. Sponsored content. There is no price at which we will write something we don't believe. We've turned down over $45,000 in sponsored content offers in 2025 alone.
3. "Featured" placements. Manufacturers can't pay to have their products appear more prominently on our site.
4. Reader data. We don't sell emails, browsing data, or any other reader information.
5. "Content partnerships" that disguise advertising as editorial. If it looks like a review, it is one — and no one paid for it.
The Actual Math (2025)
Here's the real cost-benefit picture. We're including it because "editorial independence" is often claimed and rarely costed.
Revenue:
• Affiliate commissions: ~$48,000/year
• Direct consulting: ~$5,500/year
• Total revenue: ~$53,500/year
Costs:
• Trackers we bought for testing: ~$3,800/year
• Hosting and infrastructure: ~$1,200/year
• Domain and services: ~$400/year
• Total costs: ~$5,400/year
Revenue we turned down:
• Sponsored content offers declined: ~$45,000/year
• Affiliate programs declined (for products we don't recommend): ~$8,000/year
The last set of numbers is why most review sites take sponsored deals. We don't.
Related Pages
All Transparency Articles
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Frequently Asked Questions
Two ways: affiliate commissions when readers buy through our links (~90% of revenue), and direct consulting for small fleets (~10%). We don't sell ads, sponsored posts, featured placements, or reader data.
No. The score is set before any affiliate link is created. We recommend products that pay us nothing because they're genuinely good, and we refuse to recommend products that pay well but aren't worth it. Some of our highest-scoring products earn us $0 in commission.
Roughly 90% affiliate commissions ($48,000/year), 10% direct consulting ($5,500/year). Total 2025 revenue: ~$53,500. No advertising revenue. No sponsored content. No data sales.
In 2025 alone, approximately $45,000 in sponsored content offers. Plus another ~$8,000 in affiliate programs we declined because we couldn't recommend the products honestly.
Yes, modestly. Our revenue exceeds our costs by enough to keep the site running and pay the team a modest income. We're not trying to become a media company — we're trying to be the one GPS tracker site that small fleet owners actually trust.